Sony KDL-40XBR5 review

Sony KDL-40XBR5


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Full HD 1080 - There are a lot of ways to define high-definition but
BRAVIA® Full HD means you’re getting the best resolution that
high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD
1080 means 1920 x 1080 pixels


Full HD 1080 - and 1080p video inputs. Your lifestyle demands the best in
high-definition and with BRAVIA Full HD 1080 products you get it.


1920 x 1080 Panel Resolution - When it comes to high-definition TV the
pinnacle of performance is achieved by using 1920 x 1080 display panels.
And BRAVIA XBR televisions have them. Full HD 1920 x 1080 panel resolution
with over 2 million pixels


1920 x 1080 Panel Resolution - (more than twice that of 720p HDTV) is
exactly what you need to reproduce the 1080p content that can be delivered
by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA
Engine™ PRO everything from standard definition and high definition is
upconverted to 1080p for a picture so real it’s like you’re actually
there.


10-bit Processing and 10-bit Display - While it’s great to state that
a TV is capable of creating billions of colours it’s a whole lot
better when you have a display that can actually display them. That’s
the logic behind Sony’s 10-bit processor and 10-bit display. Sony
follows 10-bit processing with a 10-bit panel, allowing 64 times the levels
of colour expression than an 8-bit panel. What that translates to is
smoother transitions from colour to colour and subtle colour changes
faithfully reproduced. (Found on select Sony BRAVIA televisions.)


Motionflow™ 120 Hz with Full HD high frame rate capability - Achieving
smoother, natural motion reproduction starts with the right performance
characteristics such as the ultra fast panel response times our BRAVIA® HD
LCD TVs have. Taking motion performance to the next level requires
innovation and expertise. Enter Sony’s Motionflow™ High Frame Rate
technology. Motionflow doubles the amount of frames from 60fps to 120fps
and does it the right way by using real-time calculation of every single
frame of video to create entire new frames of information. The results are
spectacular and unlock a new level of motion reproduction. Motion
performance is smooth and natural.


BRAVIA Engine™ PRO Full Digital Video Processor - Presenting the next
evolution of the BRAVIA Engine™ BRAVIA Engine™ PRO. Sony improved on
the great benefits of the BRAVIA Engine™ by adding a picture quality
enhancement circuit called Digital Reality Creation Multi-function v2.5.
DRC-MFv2.5 now has the added ability to process interlace and progressive
video signals and because it has twice the processing power of previous
DRC-MF circuits, it can do its processing and output them to 1080p. (Native
1080p input signals are not processed through DRC-MFv2.5.) Add to this the
crisp details, outstanding contrast, eye popping colours, and dramatically
reduced digital artifacts that DRC-MF circuitry is known for. And the best
part of all is that DRC-MFv2.5 is user adjustable according to the video
source. All of this helps define the reason why people want Sony TVs to
begin with unparalleled picture quality.


Live Color Creation™ System featuring WCG-CCFL - Decades of television
know how allow us to realize that an LCD TV is more than just the panel;
it’s actually a system. Uncompromised picture quality starts with
combining carefully chosen components and circuits to optimize system
quality, among these are the colour creation and processing functions.
That’s what Live Color Creation is all about. It starts with the BRAVIA
Engine™ PRO video processing system, which enhances primary colours and
corrects half-tone colours for natural overall colour. Next, a WCG-CCFL
backlighusing Sony’s phosphor formula delivers a specific spectrum of
light designed to work with our specially formulated colour filters. The
combination of these three components creates deep, deep blues and natural
greens for overall colours that draw you right into the picture.


Advanced Contrast Enhancer (ACE) Function - Sony’s Advanced Contrast
Enhancer (ACE) builds on our excellent on-contrast ratio performance of
2200:1


Advanced Contrast Enhancer (ACE) Function - . A Dynamic Contrast Ratio of
up to 18000:1


Advanced Contrast Enhancer (ACE) Function - is achieved by using real-time
image processing to adjust the contrast along with optimizing backlight
levels. But rather than focus on the "numbers", Sony focuses on
actual picture performance avoiding exaggerated blacks where detail can be
lost. ACE translates to blacker blacks in darker scenes, as well as better
shadow detail in other scenes for a difference that you can see.


x.v.Color™ technology - BRAVIA® HDTV’s performance has now
advanced to the point that the colour range can be defined by limitations
in the original video source, rather than the TV. Thanks to the adoption of
a newly approved international colour standard called xvYCC (an option in
the HDMI v1.3 spec and which Sony participated in creating), the colour
space has been greatly expanded. 1.8 times as many natural colours as
existing HDTV signals will now be faithfully reproduced. x.v.Color™ is
the name Sony has chosen to promote video products that include xvYCC
capability. x.v.Color enabled products can now offer more accurate colour
reproduction and natural colours.


24p True Cinema (24p Input Capability) - Many movies are filmed at 24
frames per second (fps) and prime time TV programs are video taped at 24p.
Seizing on an opportunity, some studios are taking a purist approach and
encoding high definition video content such as Blu-ray Disc™ in 24p. Sony
wisely takes advantage of this by including 24p output capability on their
BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will
include 24p input capability. The benefit? Images are smooth and natural
looking. Once you experience 24p video it will be hard to view video
without it.


DMe x - Ready (Digital Module Extender) - Sony’s Digital Media
Extender (DMe


DMe x - Ready (Digital Module Extender) - ) ready televisions offer a
digital connection path for the addition of the optional modules like the
new BRAVIA Internet Video Link.


DMe x - Ready (Digital Module Extender) - With innovative DMe


DMe x - Ready (Digital Module Extender) - expansion capabilities featuring
the Emmy® award winning XMB user interface, select 2007 models are not
merely TVs, but powerful entertainment platforms that not only meet your
needs today, but expand easily to meet tomorrow’s needs as well.


Xross Media Bar® (XMB) interface - When was the last time you saw an
on-screen display that was fast, fun and easy to use? Sony’s
award-winning Xross Media Bar™ (pronounced Cross) provides a logical and
fast way to access set up menus, user controls, and more. The on-screen
display comes to life by pushing the XMB menu button on the remote.
Navigation through the menus is smooth and fast.

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